Privacy Policy
Effective Date: September 16, 2026
Friendliest Agent (“Friendliest Agent,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit FriendliestAgent.com, schedule an appointment, complete a form, call or text us, send us an email, or otherwise request insurance information or services.
Information We Collect
We may collect the following categories of information:
Contact information, such as your name, telephone number, email address, mailing address, and preferred method of communication.
Appointment information, such as the agent you select, appointment type, date, time, time zone, and information you voluntarily provide when scheduling.
Insurance information, such as the type of coverage you are interested in, your state or county of residence, age range, household information, current coverage, eligibility information, and other information reasonably necessary to discuss or assist with insurance options.
Communications information, including emails, text messages, telephone inquiries, form submissions, appointment notes, and other communications with us. Calls may be monitored or recorded when permitted by law and after any notice or consent required by applicable law.
Website and device information, such as your IP address, browser type, device type, operating system, referring pages, pages visited, approximate location, and interactions with our website or advertisements.
We may receive information directly from you, from someone you authorize, from referral sources, and from insurance carriers, enrollment platforms, and service providers when permitted by law.
Please do not enter Social Security numbers, Medicare identification numbers, financial account information, detailed medical information, or other highly sensitive information into general website forms or Calendly appointment fields. We will provide an appropriate secure method if such information is needed.
How We Use Information
We may use information to:
• Respond to questions and requests;
• Schedule and manage appointments;
• Discuss, compare, apply for, enroll in, and service insurance coverage;
• Communicate with you about appointments, applications, policies, renewals, and requested services;
• Maintain customer and business records;
• Operate, maintain, personalize, and improve our website;
• Measure website and advertising performance;
• Prevent fraud, misuse, security incidents, and unlawful activity;
• Meet insurance-carrier, contractual, legal, licensing, regulatory, and recordkeeping requirements; and
• Protect our clients, business, rights, and property.
We will use health, eligibility, or insurance information only for legitimate insurance-service, operational, compliance, or legal purposes.
Cookies, Analytics, and Advertising
Our website and service providers may use cookies, pixels, tags, and similar technologies. These technologies help operate the website, remember preferences, understand website traffic, measure advertising results, and improve our services.
We may use services provided by Squarespace, Google Analytics, Google Ads, Calendly, and similar vendors. These providers may collect information about your device and website activity according to their own privacy policies.
You may adjust cookie preferences through our cookie banner, where available, or through your browser settings. Disabling certain cookies may affect how some website features function.
How We Disclose Information
We may disclose information to:
• Insurance companies and their authorized administrators;
• Insurance enrollment, quoting, customer-management, and policy-servicing platforms;
• Field marketing organizations and other insurance-business partners involved in supporting an authorized insurance transaction;
• Website hosting, scheduling, communications, telephone, email, analytics, advertising, data-storage, and security providers;
• Professional advisers, auditors, regulators, government agencies, or law-enforcement authorities when required or permitted by law; and
• A successor or involved party in connection with a merger, sale, restructuring, or transfer of all or part of our business.
These parties may use information only for their authorized services, contractual obligations, independent legal obligations, or purposes disclosed in their own privacy policies.
We do not sell personal information for money. Certain advertising or analytics activities involving cookies may be considered “sharing,” “targeted advertising,” or a “sale” under some state privacy laws. Where applicable, you may request to opt out by using our cookie controls or contacting us.
Insurance Companies and External Platforms
Insurance companies, enrollment platforms, Calendly, Squarespace, Google, and other third-party services maintain their own privacy and security practices. Information submitted directly to those services is also governed by their respective privacy notices.
This Privacy Policy does not replace any privacy notice provided by an insurance company, government program, enrollment platform, or other third party.
Health and Insurance Information
Friendliest Agent is an independent insurance agency and may not be a HIPAA-covered entity in every situation. We nevertheless take reasonable measures to protect the health, insurance, and eligibility information entrusted to us and handle it according to applicable laws, contracts, and insurance-industry requirements.
Do not use ordinary email, general website forms, text messages, or Calendly fields to send Social Security numbers, Medicare identification numbers, financial account information, or detailed medical records.
Calls, Text Messages, and Email
If you provide your telephone number or email address, we may contact you to respond to your request, manage an appointment, or provide information concerning services in which you expressed an interest.
Where required, marketing calls or text messages will be made only with appropriate consent. Consent to receive marketing communications is not a condition of purchasing insurance. Message and data rates may apply. You may ask us to stop marketing text messages by replying STOP and may request assistance by replying HELP. You may unsubscribe from marketing emails using the link in the message or by contacting us.
Administrative or transactional communications concerning an appointment, application, policy, or existing client relationship may continue when permitted by law.
Data Retention
We retain information for as long as reasonably necessary to provide services, maintain business and insurance records, meet carrier and regulatory requirements, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary based on the nature of the information and applicable requirements.
Data Security
We use reasonable administrative, technical, and physical safeguards intended to protect personal information. However, no website, email system, telephone system, transmission method, or storage platform can be guaranteed to be completely secure.
Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have the right to request access to, correction of, or deletion of certain personal information. You may also have the right to obtain a copy of certain information or opt out of certain advertising-related uses.
These rights may be subject to legal exceptions, identity verification, insurance recordkeeping requirements, and information we must retain to provide services or comply with law.
To submit a privacy request, contact us using the information below. We may need to verify your identity before completing a request.
Children’s Privacy
Our website and services are intended for adults seeking insurance information. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and address the matter.
External Links
Our website may contain links to insurance companies, enrollment services, government websites, social-media platforms, and other third-party websites. We are not responsible for the content, security, or privacy practices of those websites.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, vendors, or legal obligations. The Effective Date above will be updated when changes are made. Material changes may also be communicated through an additional website notice when appropriate.
Contact Us
Friendliest Agent
3190 Bella Vista Way, Suite B
Bella Vista, Arkansas 72714
Phone: 479-326-8868
Email: Hello@FriendliestAgent.com
Website: FriendliestAgent.com